Entries by Darlena Kelley

Common content errors your business might be making

Whether content marketing is a new concept for you, or you’ve been handling content since you started your business, it’s possible you’re still making mistakes that could be costing you credibility. Here are a few common errors we’ve seen companies make time and again with their content: **Remember, content marketing is the creation of any […]

Boosting your brand identity—why words matter

Whoever said a picture is worth a thousand words probably wasn’t very good with words. At ProWrite, words mean the world to us. Although photos and images are essential components of technical documentation, a picture is worth nothing if no one understands what it’s trying to say. Captions, callouts, and accompanying text can turn a […]